“The Upside Eternal”, the lead single and title of ALERT312’s sophomore full length is a requiem for wrestling with the present realities of life with a hopeful anticipation for the future. Boogalu laments, “I never wanted this to be all that there is for me… like an ache for a lover, like a longing for eternity.”
The video’s stark emptiness on the verses and lush fauna greenery in the chorus visually represents the duo’s sentiments and appropriately frames the records full length content.
“The Upside Eternal” is available on Apple Music & Spotify, and also free download at the duo’s recently announced creative label Hi Fi Native (www.hifinative.com).
Press & Radio contact: Josh
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