The Hold is a special record to me because it captures a question that God consistently asks me…”what are you holding onto?” It could be a mindset, a person, a fear, anything. And we build these walls with ways that we think and cement them with how we feel. We think those things keep hurt and pain out, and they do. But they also keep any sort of healing and restoration from getting in.
This is the first time I’ve directed and edited a music video, so this was new. Often when I create, I see what I wanna hear, so bringing this to life was an amazing experience. Shout out every photographer, videographer, and director because they have an eye from God. It’s incredible.
Video: Armond WakeUp “The Hold”:
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